luup.design
About Luup Design

DESIGNING VALUE BEYOND BUILDINGS.

luup.design is an architecture and design studio focused on creating spatial, financial, and experiential value across residential, commercial, hospitality, and tailored projects.

We design with intent, performance, and long-term value in mind. We work at the intersection of design excellence, real estate logic, and execution clarity, bridging vision with buildability, and creativity with returns.

Our Belief in Design

Why luup.design exists

Many projects fail not because of design quality, but because design decisions are disconnected from purpose, context, and long-term value. luup. design exists to bridge that gap.

Architecture should be driven by purpose, performance, and value.

We believe architecture should:

  • Respond to context, constraints, and market realities.
  • Support long-term performance, not short-term trends.
  • Create measurable value beyond aesthetics.

What clients get:

  • Clear priorities aligned with investment and development goals.
  • Design decisions that support usability, market positioning, and future exit strategies.
  • Greater confidence that design choices contribute to ROI.

Vision

To create architecture that is relevant, intentional, and valuable over time.

Mission

Deliver design solutions grounded in strategy and clarity

Collaborate closely with clients from concept to realization

Elevate projects through thoughtful spatial decisions

Meet Our Architects

Nur Arfiansyah, Brigitta Widyasmara, and Ricky Martin Ziliwu, architects at luup.design

Nur Arfiansyah

Arfi blends clean geometry with natural warmth to create sophisticated, clutter-free sanctuaries. His designs seamlessly connect indoor luxury with the outdoors, using bold monochromatic palettes and natural materials to produce timeless, climate-responsive spaces.

Brigitta Widyasmara

Gita works across multiple stages of the design process, from early concept exploration to detailed drawings, ensuring ideas are translated into clear, buildable solutions. With experience in both commercial and residential projects, she brings a thoughtful, well-rounded approach to each design challenge.

Ricky Martin Ziliwu

Ricky supports projects across multiple stages, contributing to drawings, technical documentation, and coordination to ensure design intent is carried through to execution. With a thoughtful, hands-on approach, he plays a key role in refining practical, well-resolved architectural solutions.

Our Team Members

luup.design studio team in Canggu, Bali — architecture and design practice

Your Project Deserves Strategy

From concept to market, we bring design excellence and real estate logic to every decision.

Let's Talk